Rudderstack blog
News from RudderStack and insights for data teams
Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Ryan McCrary
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Subscribe
Get the latest news and updates in data engineering
All
Data Infrastructure
Data Integration
Identity Resolution
Data Enablement
Data Governance
RudderStack Updates
Data Infrastructure
Event streaming: What it is, how it works, and why you should use it
Event streaming allows businesses to efficiently collect and process large amounts of data in real time. It is a technique that captures and processes data as it is generated, enabling businesses to analyze data in real time
How Masterworks built a donor intelligence engine with RudderStack
Understanding donor behavior is critical to effective nonprofit fundraising. As digital channels transform how people give, organizations face the challenge of connecting online versus offline giving.
How long does it take you to see a customer event? If it's over five seconds, you're missing out
Access to real-time customer data is no longer a luxury. This article explains how a modern, modern, real-time infrastructure can help you close the gap between customer intent and action—before it’s too late.
Data flow diagram: Components, purpose, and how to create
Complex systems can mask how data moves. Information passes through APIs, queues, databases, and tools, but tracking that movement isn’t always straightforward.Discover how a data flow diagram can help.
Understanding event data: The foundation of your customer journey
Learn how event data paints the picture of the digital customer journey to show you the full story of what your customers actually want to do with your product or service
What is a cloud data platform? Top 5 vendors and how to choose
In this post, we’ll explain what a cloud data platform is, why it matters for modern businesses, and how it differs from traditional systems. You'll also learn about leading vendors, features to look for, and how to choose the right platform.
Real-time reality check: Why milliseconds matter in customer data infrastructure
If your customer data takes more than five seconds to reach your operational systems, you're not just dealing with a technical inefficiency. You're actively losing revenue with every delayed interaction. Learn how real-time data is a game-changer.
Data centralization: Key concepts, benefits & how to implement
In this article, we’ll explore what data centralization entails, highlight its key benefits—from improved access to stronger governance—and walk through practical steps for building a centralized data strategy.
Breaking down data bottlenecks: How teams can gain efficiency with proper customer data infrastructure
Understanding customer insights is critical for business growth across all teams. But this growing need for data can create unexpected bottlenecks, particularly when a single person or team becomes the gatekeeper for all data collection requests.
