Rudderstack blog
News from RudderStack and insights for data teams

Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Ryan McCrary
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
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Implementing Graceful Shutdown in Go
In this post, RudderStack Tech Lead, Leonidas Vrachnis details his experience implementing graceful shutdown on Rudder Server. You'll find a number of anti-patterns and learn how to make exiting a graceful process in Go with multiple approaches.

Introducing RudderStack's New, High-performance JavaScript SDK
We're thrilled to introduce our new, high-performance JavaScript SDK. Our SDK implementation tests showed almost 3x performance improvement with a variety of optimizations. We also reduced the package size by 70% and the load time by 60%.

What is a composable CDP? Demystifying the new approach to customer data
The current CDP architecture isn't working. It's time for a composable customer data platform that serves as the connective tissue between customer data, the cloud data warehouse, and the rest of the stack.

4 Reasons Why Data Engineers Hate Google Tag Manager
Modern data teams need a more robust data integration solution than GTM. In this post, we detail four of the driving reasons GTM and data engineers don’t get along, and we offer a better solution.

How Twilio Is Shaping Segment
Thoughts from our founder and CEO, Soumyadeb Mitra, on the announcement of Twilio Engage and how this will impact Segment's partners, its core CDI product, and its end-users.

RudderStack's Data Stack: Deep Dive
This post details the architecture of our data stack and how we use our own tool to move data bidirectionally throughout the stack to drive analytics and enrichment.

Why Your Data Warehouse Should Be the Foundation of Your CDP
This post explores the advantages of the Warehouse Native Customer Data Platform and examines how RudderStack’s warehouse-first approach separates it from the traditional marketing CDP.

Overcoming the Limitations of Client-Side Form Tracking With Webhooks
How to use RudderStack’s Webhook Source to submit form data to RudderStack without it being susceptible to client-side script blocking tools.

RudderStack as Customer Data Infrastructure
Referring to RudderStack as only “infrastructure” doesn’t tell the entire story, because we enable all sorts of powerful use cases with data, they just occur either in your data warehouse or downstream tools (including CDPs used by marketing teams).