Unified data platform: How it works & why you need one
by Brooks Patterson
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Event tracking: Understand and leverage user behavior across all platforms with RudderStack
In this article, we clearly define event tracking. With event tracking, customer behavioral data becomes a valuable tool. Learn how to leverage customer data to improve engagement with RudderStack.
Event streaming: What it is, how it works, and why you should use it
Event streaming allows businesses to efficiently collect and process large amounts of data in real time. It is a technique that captures and processes data as it is generated, enabling businesses to analyze data in real time
What is clickstream data? Definition, examples, and benefits
Clickstream data provides any business with a digital presence with information on visitor behavior. In face-to-face sales, reps can observe the actions of prospective customers and use their insights to connect with and convert new deals.
CDPs (customer data platforms) vs CRMs (customer relationship management platforms)
Exploring Customer Data Platforms (CDPs) vs CRM Systems CDPs (customer data platforms) and CRM (customer relationship management) systems have many important differences. Learn how to choose the right one.
Understanding B2B customer data platforms: How they solve the B2B challenges of today
How B2B Customer Data Platforms Help Activate Customer Data The B2B customer data platform eliminates data silos, allowing companies to embrace personalization and improve efficiency. Learn more here.
What is a composable CDP? Demystifying the new approach to customer data
The current CDP architecture isn't working. It's time for a composable customer data platform that serves as the connective tissue between customer data, the cloud data warehouse, and the rest of the stack.
How we built RudderStack’s real-time personalization engine
Building RudderStack’s real-time personalization engine involved tackling the complexity of creating dynamic website and app experiences by leveraging a clean identity graph and comprehensive customer profiles
Why Shopify will increasingly require data engineering expertise
In this post, we detail why Shopify success demands data engineering expertise and provide a roadmap to help retailers start doing more with their Shopify customer data.
How we crafted a domain-specific language for JSON transformation at RudderStack
A guide for developers to create custom DSLs to address specific domain requirements, enhancing productivity and unlocking new possibilities in problem-solving.
