Rudderstack blog
News from RudderStack and insights for data teams

Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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Distributing Alert Messages From Grafana With Webhooks
How to create alerts in Grafana and send them to a RudderStack Webhook Source for delivery to tools like Slack, Microsoft Teams, Email, PagerDuty, and Data Dog.

Why Your Data Warehouse Should Be the Foundation of Your CDP
This post explores the advantages of the Warehouse Native Customer Data Platform and examines how RudderStack’s warehouse-first approach separates it from the traditional marketing CDP.

Overcoming the Limitations of Client-Side Form Tracking With Webhooks
How to use RudderStack’s Webhook Source to submit form data to RudderStack without it being susceptible to client-side script blocking tools.

Why Take a Warehouse-First Approach to Analytics
To take full advantage of analytics, it is essential to have an approach that allows you to effectively parse valuable insights from as wide an angle as possible, leveraging as much of your data as is available.

RudderStack as Customer Data Infrastructure
Referring to RudderStack as only “infrastructure” doesn’t tell the entire story, because we enable all sorts of powerful use cases with data, they just occur either in your data warehouse or downstream tools (including CDPs used by marketing teams).

Dogfooding at RudderStack: Our Data Stack
Here is a quick guide to how we leverage our Event Stream and ETL pipelines to ingest data from our apps, websites, and cloud tools right here at RudderLabs.

Our Product Vision for a Developer-First CDP
This blog talks in detail about RudderStack's product vision- what you can expect from RudderStack in the coming quarters in terms of features and experience.

JavaScript SDK from 200ms to 20ms
This post discusses how RudderStack worked with our customer Loveholidays to develop a high-performance JavaScript SDK that reduced execution time from 200-300ms down to 20-60ms.

The Data Stack Journey: Lessons from Architecting Stacks at Heroku and Mattermost
Learn how to build a data stack that will scale with you as your business grows and your data function matures. We cover company stages and detail the core components of the data stack with recommendations on which tooling to use at which stage.