Rudderstack blog
News from RudderStack and insights for data teams
Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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Data Infrastructure
How Does The Data Lakehouse Enhance The Customer Data Stack?
Data lakes and lakehouses are becoming fully-featured data warehouses, making them a natural fit as the storage and processing layer for customer data. Here, we outline the benefits these architectures deliver when used in your customer data stack.
Refactoring RudderStack's JavaScript SDK for High-performance
We recently introduced a new, optimized version of our JavaScript SDK. This post highlights the improvements we made, the trade-offs we considered, and the results of our work.
The State of Data Engineering in 2022
After a historic year, where are things headed for data engineering? Here, we revisit our predictions from 2021 and take a look at 2022. TL;DR - the highest performing companies will build modern data teams, not just modern data stacks.
Implementing Graceful Shutdown in Go
In this post, RudderStack Tech Lead, Leonidas Vrachnis details his experience implementing graceful shutdown on Rudder Server. You'll find a number of anti-patterns and learn how to make exiting a graceful process in Go with multiple approaches.
Introducing RudderStack's New, High-performance JavaScript SDK
We're thrilled to introduce our new, high-performance JavaScript SDK. Our SDK implementation tests showed almost 3x performance improvement with a variety of optimizations. We also reduced the package size by 70% and the load time by 60%.
What is a composable CDP? Demystifying the new approach to customer data
The current CDP architecture isn't working. It's time for a composable customer data platform that serves as the connective tissue between customer data, the cloud data warehouse, and the rest of the stack.
4 Reasons Why Data Engineers Hate Google Tag Manager
Modern data teams need a more robust data integration solution than GTM. In this post, we detail four of the driving reasons GTM and data engineers don’t get along, and we offer a better solution.
How Twilio Is Shaping Segment
Thoughts from our founder and CEO, Soumyadeb Mitra, on the announcement of Twilio Engage and how this will impact Segment's partners, its core CDI product, and its end-users.
RudderStack's Data Stack: Deep Dive
This post details the architecture of our data stack and how we use our own tool to move data bidirectionally throughout the stack to drive analytics and enrichment.
