Rudderstack blog
News from RudderStack and insights for data teams
Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Brooks Patterson
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
What is a data dictionary? The main components and benefits, plus examples
What is a data dictionary. A data dictionary compiles the data definitions and attributes used within a database. Discover benefits, components, and examples of data dictionaries here.
What is a customer data platform (CDP)?
What is a customer data platform (CDP)? A Customer Data Platform (CDP) is a specialized software platform designed to centralize customer data from various sources, unify that data into a customer
What Is Data Movement? Definition and methods
Data movement simplifies the running of complex, business-critical data workflows. By integrating data and making it accessible across platforms leading to greater operational efficiency as well as security and compliance.
Event tracking: Understand and leverage user behavior across all platforms with RudderStack
In this article, we clearly define event tracking. With event tracking, customer behavioral data becomes a valuable tool. Learn how to leverage customer data to improve engagement with RudderStack.
Event streaming: What it is, how it works, and why you should use it
Event streaming allows businesses to efficiently collect and process large amounts of data in real time. It is a technique that captures and processes data as it is generated, enabling businesses to analyze data in real time
What is clickstream data? Definition, examples, and benefits
Clickstream data provides any business with a digital presence with information on visitor behavior. In face-to-face sales, reps can observe the actions of prospective customers and use their insights to connect with and convert new deals.
CDPs (customer data platforms) vs CRMs (customer relationship management platforms)
Exploring Customer Data Platforms (CDPs) vs CRM Systems CDPs (customer data platforms) and CRM (customer relationship management) systems have many important differences. Learn how to choose the right one.
Understanding B2B customer data platforms: How they solve the B2B challenges of today
How B2B Customer Data Platforms Help Activate Customer Data The B2B customer data platform eliminates data silos, allowing companies to embrace personalization and improve efficiency. Learn more here.
What is a composable CDP? Demystifying the new approach to customer data
The current CDP architecture isn't working. It's time for a composable customer data platform that serves as the connective tissue between customer data, the cloud data warehouse, and the rest of the stack.
