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Data warehousing is not a strategy: How to maximize ROI from your warehouse investment

Data warehousing is not a strategy: How to maximize ROI from your warehouse investment

How to go beyond fulfilling the requirement of having a data warehouse and reach a place where your team, and the entire company, is utilizing data from the warehouse to create maximum business value.

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Data Infrastructure
John Wessel

John Wessel

CTO, Mentor, & Data Consultant

by John Wessel

Implementing Tag Revalidation Caching using NextJS and Sanity

Implementing Tag Revalidation Caching using NextJS and Sanity

A technical walkthrough of how we implemented the NextJS tag revalidation caching strategy using Sanity, webhooks, and the Next App Router. The first post from our development team that builds and manages the marketing site stack for rudderstack.com.

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Data Infrastructure
Chandler Van De Water

Chandler Van De Water

Senior Frontend Engineer

by Chandler Van De Water

Endless applications for RudderStack Transformations

Endless applications for RudderStack Transformations

In this piece, we outline a number of use cases to help you understand all of the different ways you can use transformations to deliver more value with your data.

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Data Infrastructure
Badri Veeraragavan

Badri Veeraragavan

Director of Product

by Badri Veeraragavan

Feature launch: JavaScript SDK v3 delivers better performance and more control

Feature launch: JavaScript SDK v3 delivers better performance and more control

We rebuilt our JavaScript SDK from the ground up to be faster, smaller, and more flexible. Version three delivers better performance, gives you enhanced control, enables cookieless tracking, and features a new plugin architecture.

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Data Infrastructure
Arnab Pal

Arnab Pal

by Arnab Pal

Zero copy CDP vs. warehouse native CDP architecture

Zero copy CDP vs. warehouse native CDP architecture

In this post we clarify the differences between zero copy and warehouse native customer data platform architectures and detail the advantages of the warehouse native approach.

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Data Infrastructure
Eric Dodds

Eric Dodds

Head of Product

by Eric Dodds

Feature Launch: Kafka Source Integration

Feature Launch: Kafka Source Integration

With our Kafka Source integration, you can easily get your customer data out of Kafka, solve data quality issues, and distribute it throughout your stack to drive better business outcomes.

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Data Infrastructure
Eric Dodds

Eric Dodds

Head of Product

by Eric Dodds

Real-Time Event Streaming: RudderStack vs. Apache Kafka

Real-Time Event Streaming: RudderStack vs. Apache Kafka

A breakdown of event streaming approaches comparing and contrasting low-level Apache Kafka with RudderStack’s Event Stream. We detail when to use each tool and when to use both together.

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Data Infrastructure
John Wessel

John Wessel

CTO, Mentor, & Data Consultant

by John Wessel

The Evolution of the Customer Data Platform

The Evolution of the Customer Data Platform

The CDP is still rapidly evolving, but one thing is clear: The data warehouse will play a central role in its future. Here, we unpack the prevailing approaches and introduce its next evolution – The Warehouse Native Customer Data Platform.

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Data Infrastructure
Brooks Patterson

Brooks Patterson

Head of Product Marketing

by Brooks Patterson

How To Overcome GA4 Server-Side Tracking Challenges

How To Overcome GA4 Server-Side Tracking Challenges

If you’re migrating from Universal Analytics, learning about GA4’s server-side capabilities is just as important as learning GA4’s event model. Here we detail how a hybrid approach delivers the best of client and server-side collection.

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Data Infrastructure
Amy Ng

Amy Ng

Product Director at RudderStack

by Amy Ng

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