Rudderstack blog
News from RudderStack and insights for data teams
Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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Data Infrastructure
Endless applications for RudderStack Transformations
In this piece, we outline a number of use cases to help you understand all of the different ways you can use transformations to deliver more value with your data.
Feature launch: JavaScript SDK v3 delivers better performance and more control
We rebuilt our JavaScript SDK from the ground up to be faster, smaller, and more flexible. Version three delivers better performance, gives you enhanced control, enables cookieless tracking, and features a new plugin architecture.
Zero copy CDP vs. warehouse native CDP architecture
In this post we clarify the differences between zero copy and warehouse native customer data platform architectures and detail the advantages of the warehouse native approach.
Feature Launch: Kafka Source Integration
With our Kafka Source integration, you can easily get your customer data out of Kafka, solve data quality issues, and distribute it throughout your stack to drive better business outcomes.
Real-Time Event Streaming: RudderStack vs. Apache Kafka
A breakdown of event streaming approaches comparing and contrasting low-level Apache Kafka with RudderStack’s Event Stream. We detail when to use each tool and when to use both together.
The Evolution of the Customer Data Platform
The CDP is still rapidly evolving, but one thing is clear: The data warehouse will play a central role in its future. Here, we unpack the prevailing approaches and introduce its next evolution – The Warehouse Native Customer Data Platform.
A Customer Data Platform History
When commerce moved online, companies turned to SaaS to help them leverage customer data, but SaaS made a data silo mess. The CDP came about to clean it up with a complete customer view but struggled to deliver on its promise.
How To Overcome GA4 Server-Side Tracking Challenges
If you’re migrating from Universal Analytics, learning about GA4’s server-side capabilities is just as important as learning GA4’s event model. Here we detail how a hybrid approach delivers the best of client and server-side collection.
The Warehouse Native Customer Data Platform
In this post we look at how The Warehouse Native CDP overcomes the limitations of legacy CDPs and custom built solutions by assessing each architecture in the context of the data activation lifecycle.
