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Data warehousing is not a strategy: How to maximize ROI from your warehouse investment

Data warehousing is not a strategy: How to maximize ROI from your warehouse investment

How to go beyond fulfilling the requirement of having a data warehouse and reach a place where your team, and the entire company, is utilizing data from the warehouse to create maximum business value.

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Data Infrastructure
John Wessel

John Wessel

CTO, Mentor, & Data Consultant

by John Wessel

Data maturity Phase 2: Centralizing your customer data

Data maturity Phase 2: Centralizing your customer data

Many companies collect customer data, but it stays locked in silos. Learn why centralizing your data is the next critical step to unlock insights, build trust, and drive real business impact.

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Data Infrastructure
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

Data maturity Phase 1: Build your foundation with streamlined collection

Data maturity Phase 1: Build your foundation with streamlined collection

The first step to data maturity is building a solid collection foundation. Learn how to replace brittle, fragmented tracking with a unified, governed approach.

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Data Infrastructure
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

AI infrastructure 101: Building the foundation for ML

AI infrastructure 101: Building the foundation for ML

In this guide, we'll break down what AI infrastructure means, including the core layers you need to support scalable model development, training, and deployment.

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Data Infrastructure
Brooks Patterson

Brooks Patterson

Head of Product Marketing

by Brooks Patterson

RudderStack: The essential customer data infrastructure

RudderStack: The essential customer data infrastructure

Learn how RudderStack's customer data infrastructure helps teams collect, govern, transform, and deliver real-time customer data across their stack—without the complexity of legacy CDPs.

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Data Infrastructure
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

RudderStack vs Snowplow: A comprehensive feature comparison

RudderStack vs Snowplow: A comprehensive feature comparison

We examine key differences between these platforms, focusing on the four critical areas where RudderStack delivers superior value. While they some similarities, RudderStack delivers all of the utility of Snowplow with none of the limitations.

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Data Infrastructure
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

Data modeling techniques for modern data warehouses

Data modeling techniques for modern data warehouses

Data modeling is the foundation of any high-performing data warehouse. This article breaks down modeling types and how to take a layered modeling approach so you can deliver clean, well-structured data to your warehouse.

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Data Infrastructure
Brooks Patterson

Brooks Patterson

Head of Product Marketing

by Brooks Patterson

Build vs. buy data pipeline: How to decide

Build vs. buy data pipeline: How to decide

In this article, we'll break down the key components of modern data pipelines, weigh the trade-offs between building and buying, and walk through scenarios to help you make the right choice.

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Data Infrastructure
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

by Danika Rockett

Data pipeline architecture: A guide to better design

Data pipeline architecture: A guide to better design

This guide walks through the core concepts behind modern data pipeline architecture: what it is, why it matters, how it’s evolved, and the key design patterns and principles used by high-performing data teams.

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Data Infrastructure
Brooks Patterson

Brooks Patterson

Head of Product Marketing

by Brooks Patterson

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