Rudderstack blog
News from RudderStack and insights for data teams
Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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RudderStack Updates
Data Infrastructure
How we built RudderStack’s real-time personalization engine
Building RudderStack’s real-time personalization engine involved tackling the complexity of creating dynamic website and app experiences by leveraging a clean identity graph and comprehensive customer profiles
How we crafted a domain-specific language for JSON transformation at RudderStack
A guide for developers to create custom DSLs to address specific domain requirements, enhancing productivity and unlocking new possibilities in problem-solving.
Why Shopify will increasingly require data engineering expertise
In this post, we detail why Shopify success demands data engineering expertise and provide a roadmap to help retailers start doing more with their Shopify customer data.
Building the Data Foundation for AI
Organizations are increasing their investments in AI. Thousands of AI tools have flooded the market, but these tools fall short. To reach your AI goals, you must first invest in a solid data foundation in your warehouse.
Feature launch: Source-level geolocation enrichment
Now you can enrich your RudderStack payloads with geolocation data using a simple toggle. Enable enrichment at the source to send geolocation data to all compatible destinations.
Bridge the client-side/server-side gap with RudderStack hybrid mode
RudderStack hybrid mode makes it easy to build towards a first-party future with server-side tracking while still taking advantage of client-side tracking when necessary.
Feature launch: Device mode Transformations
Transformations are now available for device mode destinations in RudderStack, making it easier to meet security and compliance requirements, manage costs in destination cloud tools, and unlock advanced analytics.
Data Warehousing is Not a Strategy: How to Maximize ROI from Your Warehouse Investment
How to go beyond fulfilling the requirement of having a data warehouse and reach a place where your team, and the entire company, is utilizing data from the warehouse to create maximum business value.
Implementing Tag Revalidation Caching using NextJS and Sanity
A technical walkthrough of how we implemented the NextJS tag revalidation caching strategy using Sanity, webhooks, and the Next App Router. The first post from our development team that builds and manages the marketing site stack for rudderstack.com.
