Feeling stuck with Segment? Say ๐ to RudderStack.
40,000+ sites and apps run RudderStack
Power the data activation lifecycle
Deliver critical data solutions with an end-to-end toolset![Collection and Integration](/_next/image/?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F97bpcflt%2Fproduction%2Fbc30c089356bddb4497f3fce627fb1830ef1b643-1500x1500.png%3Fw%3D700%26fm%3Dwebp%26fit%3Dfill%26dpr%3D2&w=3840&q=75)
![Data Quality](/_next/image/?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F97bpcflt%2Fproduction%2F8391b4349a63d7a5af183e615d38f616beb987b3-1500x1500.png%3Fw%3D700%26fm%3Dwebp%26fit%3Dfill%26dpr%3D2&w=3840&q=75)
![Compliance](/_next/image/?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F97bpcflt%2Fproduction%2F71cb5cbff11a2dc2cc9550bda8c5332be7d85ca4-1500x1500.png%3Fw%3D700%26fm%3Dwebp%26fit%3Dfill%26dpr%3D2&w=3840&q=75)
![Identity Resolution](/_next/image/?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F97bpcflt%2Fproduction%2F4a6567d52f128dcc10d69407750a17eaf7269a44-1500x1500.png%3Fw%3D700%26fm%3Dwebp%26fit%3Dfill%26dpr%3D2&w=3840&q=75)
![AI/ML](/_next/image/?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F97bpcflt%2Fproduction%2F2eb3c58d5e06902d6340953366854fd428712ba9-1500x1500.png%3Fw%3D700%26fm%3Dwebp%26fit%3Dfill%26dpr%3D2&w=3840&q=75)
![Warehouse Activation](/_next/image/?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F97bpcflt%2Fproduction%2F8b8ba2c032ed73c5a9bfd818ffcbcc1e41be3eef-1500x1500.png%3Fw%3D700%26fm%3Dwebp%26fit%3Dfill%26dpr%3D2&w=3840&q=75)
Take back control with a
warehouse native architecture
Run a flexible, secure, end-to-end CDP on your own warehouse with RudderStack
Key features
RudderStackโs Warehouse Native Customer Data Platform helps data teams collect, unify and activate customer data
Event Streaming
Deploy enterprise-grade event stream pipelines from 16+ SDKs
Profiles
Quickly build complete customer profiles in your warehouse or data lake
Reverse ETL
Send enriched warehouse data to every team in their own tools
Data Governance
Enforce tracking plans, flag violations and manage PII by destination
Event Transformations
Write JavaScript or Python to fix bad data, hit 3rd-party APIs, and more
200+ Destinations
Sync consistent data to your warehouse, data lake, and business tools
The Warehouse Native Customer Data Platform
RudderStack is the Warehouse Native CDP, built to help data teams deliver value across the entire data activation lifecycle, from collection to unification and activation.