# Activate

<p>Activate warehouse data in your downstream tools. Build an audience with Lookout or from a warehouse table, or define a SQL model, then sync the result to destinations.</p>
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<h2 id="in-this-section">In this section</h2><table>
<thead>
<tr>
<th>Guide</th>
<th><div>Description</div></th>
</tr>
</thead>
<tbody>
<tr>
<td><a href="https://www.rudderstack.com/docs/activate/audiences/" >Audiences</a></td>
<td>Filter a warehouse table and sync the resulting audience to downstream destinations</td>
</tr>
<tr>
<td><a href="https://www.rudderstack.com/docs/activate/models/" >Models</a></td>
<td>Run custom SQL queries on your warehouse and send the resulting data to destinations</td>
</tr>
<tr>
<td><a href="https://www.rudderstack.com/docs/activate/lookout/" >Rudder Lookout</a></td>
<td>Describe the customers you want to reach and the agent builds the audience from warehouse data and sends it downstream</td>
</tr>
</tbody>
</table>