RudderStack Audiences Overview

This Audiences feature leverages the Reverse ETL workflow.

To build targeted, no-code audience segments from warehouse data and activate them downstream, use Rudder Lookout instead.

RudderStack’s Audiences lets you create target customer lists or a subset of users satisfying specific criteria with easy-to-use filters on your warehouse tables. Once created, you can connect and activate them in the supported destinations.

For example, you can create an audience and send that data to the downstream digital advertising destinations to:

• Retarget all users from a specific city/state/region to improve repeat sales.
• Prompt active customers on your sports website to buy season tickets.
• Run campaigns to grow product usage and retain users.

Key features

RudderStack provides audience-building capabilities in its Reverse ETL pipeline where you can:

• Create and sync a single audience to multiple downstream systems, which is very time-consuming to do manually.
• Analyze the results of multichannel campaigns in a single place at the data warehouse.
• Trust the audience data as a single source of truth and have complete control over the ecosystem.
• Fast-track the process for marketing teams who would otherwise need to work with SQL and warehouses or rely on data engineers to query and sync audiences.
• Avoid updating the audience every time or debugging issues while building audiences using proprietary tools, saving time.

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