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VWO Integration

A/B testing and product optimization platform

DestinationEvent Stream

VWO Integration

A/B testing and product optimization platform

DestinationEvent Stream
Frequently Asked Questions

VWO is a popular third-party web testing tool that enables A/B and other types of testing client-side and server-side.

Pricing for VWO can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

VWO Experience Optimization Platform allows you to boost your business revenue by improving key business metrics through actionable insights and better customer engagement. It is an all-in-one platform that allows you to track your entire customer journey, and test scenarios for optimum customer engagement and campaign performance. Ultimately, you can use the data-driven features of VWO to test different campaign and product ideas, improve your overall conversion rate and increase customer retention.

VWO’s product offerings include tools such as VWO Testing, VWO Insights, VWO FullStack, and VWO Engage.

VWO works on the principle of dynamic sampling. Consider an example – suppose your website’s monthly traffic is 2 million and the visitor quota is 1 million. VWO will then dynamically adjust the sampling rate so that the visitors on your website are captured through the entire month. Instead of tracking every visitor, however, VWO tracks a few visitors every day and 1 million in total by the end of the month.

In order to use VWO on your website, you will need to install the JavaScript snippet of the VWO Smartcode on your website. Please note that VWO currently supports only domain name-based URLs. You can, however, set up a sub-account in order to perform and verify your A/B tests. This allows you to clone those tests to your production account.

RudderStack VWO Documentation

Refer to our step-by-step guide and start using VWO today


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