Twitter Ads is an advertising platform used to serve social conversation ads to Google users and other users around the web.

Pricing for Twitter Ads can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

Twitter Ads enables you to share and promote your ideas and helps you connect with millions of people using Twitter. You can create business-specific ads or target customers based on their demographics, specific interests, or Twitter activity.

Click-through rates are a better indication of effectiveness. It has been seen that Twitter Ads have higher average click-through rates than other ad channels. Also, promoted Tweets have higher average engagement rates of 1 to 3 percent, which is higher than the average for traditional banner ads. This means any campaign hosted on Twitter is expected to have a good click-through rate and fare well.

Twitter has banned advertising of malware products and has restrictions on software downloads that happen through their platform. Twitter also globally prohibits the promotion of political content.