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Twitter Ads integration with RudderStack

Create Cutting-edge Ad Campaigns Using RudderStack and Twitter Ads

With RudderStack, you can seamlessly send your event data from a variety of event sources to your Twitter Ads account. All you need to do is configure Twitter Ads as a destination in RudderStack. Once enabled, events collected by RudderStack will automatically start flowing to Twitter Ads in real-time. You can then leverage this event data to tailor customized advertising campaigns based on your target audience and business requirements. 

By Integrating Twitter Ads with RudderStack, you can:

  • Track all your cross-platform event data without having to manually instrument the integration
  • Send the event data to Twitter Ads in real-time
  • Create tailor-made advertising campaigns by better understanding your audience and boost your brand awareness
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What you can do with Twitter Ads

Recommend your business, product, or service ideas to millions of people who use Twitter

Efficiently target potential customers, improve your outreach and gain valuable product visibility and exposure

Create ads that target specific audiences based on their interests, demographics, and tweets

Get billed only when someone completes an action associated with your ad campaign objectives - such as visiting your website or downloading your app

Showcase your content in the best possible way to drive conversions and reach your campaign objectives

This integration is on the roadmap

Schedule time with our solutions engineering team to learn about timing and help prioritize this integration.

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FAQ

How can we help you?

What is Twitter Ads used for?

Twitter Ads is an advertising platform used to serve social conversation ads to Google users and other users around the web.

Is it hard to set up Twitter Ads?

Difficulty can vary based on your web/mobile tech stack and the complexity of the social conversation conversions you want to send to Twitter Ads. Many users choose to simplify implementation by sending conversion data to Twitter Ads through secure data integration tools like RudderStack.

How much does it cost to integrate Twitter Ads with RudderStack?

Pricing for Twitter Ads can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

What is Twitter Ads?

Twitter Ads enables you to share and promote your ideas and helps you connect with millions of people using Twitter. You can create business-specific ads or target customers based on their demographics, specific interests, or Twitter activity.

Are Twitter Ads campaigns worth it?

Click-through rates are a better indication of effectiveness. It has been seen that Twitter Ads have higher average click-through rates than other ad channels. Also, promoted Tweets have higher average engagement rates of 1 to 3 percent, which is higher than the average for traditional banner ads. This means any campaign hosted on Twitter is expected to have a good click-through rate and fare well.

Are Twitter Ads safe?

Twitter has banned advertising of malware products and has restrictions on software downloads that happen through their platform. Twitter also globally prohibits the promotion of political content.

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