TVSquared is an enterprise-scale TV attribution platform that enables advertising businesses to quantify TV’s impact. It allows companies to analyze, measure, and optimize responses generated across TV everywhere.
TVSquared uses ‘frequency decomposition,’ a sophisticated statistical approach, to accurately calculate continuous baseline profiles every minute.
Many advertisers worldwide use TVSquared to measure television impact – from immediate response to longer-term results, with high scalability and accuracy.
Frequently Asked Questions
What is TVSquared used for?
TVSquared is a third-party TV attribution platform that provides acquisition insights and analytics.
Is it hard to set up TVSquared?
Difficulty can vary based on your TV tech stack and attribution model. Many users choose to simplify implementation by sending data to TVSquared through secure Attribution Platforms integration tools like RudderStack.
How much does it cost to integrate TVSquared with RudderStack?
Pricing for TVSquared can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.
Who uses TVSquared?
Edinburgh-based TVSquared is used by more than 700 brands, agencies, and networks in 70 countries to enhance the performance of on-air campaigns, optimize media spend, and understand the overall impact of TV advertising.