Salesforce Pardot is a SaaS-based marketing automation platform that enables B2B sales and marketing organizations to implement e-mail automation, targeted e-mail campaigns, and lead management. Pardot also allows you to track customer behaviors.

Trailhead by Salesforce is a great resource for anyone to get started with Pardot. It includes different modules from basics to mastering Pardot.

According to Pardot's co-founder, David Cummings, the name Pardot is a Latvian verb that means 'to market' or 'to sell'.