Optimizely Web is a web experimentation platform that allows you test and experiment new features on your website across any channel or device. It is typically used by marketing teams and product managers to learn more about the customers' product journey, and test new features to boost conversion rates and overall customer engagement.
Frequently Asked Questions
What is Optimizely used for?
Optimizely is a popular third-party full stack testing tool that enables A/B and other types of testing client-side and server-side.
Is it hard to set up Optimizely?
Difficulty can vary based on your tech stack and the complexity of the tests. Many users choose to simplify implementation by deploying and sending test data to Optimizely through secure A/B Testing & Feature Experimentation integration tools like RudderStack.
How much does it cost to integrate Optimizely with RudderStack?
What is an experimentation platform?
An experimentation platform allows you to try new product-related features and measure their impact on the customers and your overall KPIs, before actually implementing them. It is a critical part of your data infrastructure. An experimentation platform consists of 4 key components – a targeting engine, a telemetry system, a statistics engine and a management console.
Who uses Optimizely?
Over 3000 companies currently use Optimizely for their experimentation and feature testing needs. Some of the popular ones among these include Uber, Spotify, and Udemy.
What is A/B testing in marketing?
In marketing, A/B testing refers to an experiment where multiple variants of a web page or app are shown to the users at random. Then, based on their response or feedback, statistical analysis is used to determine which variant gives better results in relation to a specific KPI or metric. The ultimate goal of A/B testing is to boost conversion rates, increase interactions, and improve customer retention.
RudderStack Optimizely Documentation
Refer to our step-by-step guide and start using the Optimizely integration today