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Optimizely Integration

Optimizely Web is a web experimentation platform that allows you test and experiment new features on your website across any channel or device. It is typically used by marketing teams and product managers to learn more about the customers' product journey, and test new features to boost conversion rates and overall customer engagement.

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Optimizely Integration

Optimizely Web is a web experimentation platform that allows you test and experiment new features on your website across any channel or device. It is typically used by marketing teams and product managers to learn more about the customers' product journey, and test new features to boost conversion rates and overall customer engagement.

DestinationEvent Stream
Frequently Asked Questions

Optimizely is a popular third-party full stack testing tool that enables A/B and other types of testing client-side and server-side.

Difficulty can vary based on your tech stack and the complexity of the tests. Many users choose to simplify implementation by deploying and sending test data to Optimizely through secure A/B Testing & Feature Experimentation integration tools like RudderStack.

Pricing for Optimizely can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

An experimentation platform allows you to try new product-related features and measure their impact on the customers and your overall KPIs, before actually implementing them. It is a critical part of your data infrastructure. An experimentation platform consists of 4 key components – a targeting engine, a telemetry system, a statistics engine and a management console.

Over 3000 companies currently use Optimizely for their experimentation and feature testing needs. Some of the popular ones among these include Uber, Spotify, and Udemy.

In marketing, A/B testing refers to an experiment where multiple variants of a web page or app are shown to the users at random. Then, based on their response or feedback, statistical analysis is used to determine which variant gives better results in relation to a specific KPI or metric. The ultimate goal of A/B testing is to boost conversion rates, increase interactions, and improve customer retention.

RudderStack Optimizely Documentation

Refer to our step-by-step guide and start using the Optimizely integration today

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