Optimizely Feature Experimentation FAQs
A/B testing tool
Frequently Asked Questions
What is Optimizely used for?
Optimizely is a popular third-party full stack testing tool that enables A/B and other types of testing client-side and server-side.
How much does it cost to integrate Optimizely with RudderStack?
What is an experimentation platform?
An experimentation platform lets you try new product-related features and measure their impact on customers and your overall KPIs, before actually implementing them. It is a critical part of your data infrastructure. An experimentation platform consists of 4 key components – a targeting engine, a telemetry system, a statistics engine and a management console.
Who uses Optimizely?
Over 3000 companies currently use Optimizely for their experimentation and feature testing needs. Some of the popular ones among these include Uber, Spotify, and Udemy.
What is A/B testing in marketing?
In marketing, A/B testing refers to an experiment where multiple variants of a web page or app are shown to the users at random. Then, based on their response or feedback, statistical analysis is used to determine which variant gives better results in relation to a specific KPI or metric. The ultimate goal of A/B testing is to boost conversion rates, increase interactions, and improve customer retention.