Marketo is a marketing automation platform that lets you engage with the right customers through behavioral tracking. It helps you deliver automated and personalized marketing campaigns to enhance your product experience. It also offers different features, including lead management, e-mail marketing, consumer marketing, and more. With Marketo, you can connect with different businesses, including healthcare, media, manufacturing, and education.
Frequently Asked Questions
What is Marketo used for?
Marketo is Adobe's SaaS-based marketing automation platform built to help organizations automate and measure marketing engagement, tasks, and complex workflows.
Is Marketo a CRM?
Marketo does not provide a built-in CRM module. It is built using the Salesforce platform, which means it offers integration with Salesforce.
Is Marketo part of Salesforce?
You can integrate Marketo with Salesforce and easily deploy automated actions, such as e-mails and targeted campaigns. Users need to enter their CRM credentials, and the custom fields and objects will be automatically synced between the two platforms.