Lytics is a third-party AI-focused Customer Data Platforms tool that enables businesses to create engaging customer experiences across channels.

Difficulty can vary based on the amount and type of your customer data as well as the complexity of your customer journey. Many users choose to simplify implementation by sending data to Lytics through secure AI-focused Customer Data Platforms integration tools like RudderStack.

Pricing for Lytics can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

Lytics is a customer data platform built for marketing teams to leverage first-party customer data to deliver tailored customer journeys efficiently. Lytics enables you to better engage with your customers using personalized messages and automated, AI-driven marketing campaigns.

Lytics helps marketers keep track of customer data across all channels in real-time. Lytics aggregates marketing use data from different sources into a single platform to create user profiles. These user profiles are segmented to create highly flexible targets for marketing campaigns or further analysis.

Custom cookie data can be passed on a per-account basis with no additional development. To add custom cookies, go to Lytics dashboard and navigate Account Settings > Tag and edit the Custom Cookie keys field.