Question 1

What is Lotame?

Accepted Answer

Lotame is a popular Data Management Platform that offers a unified platform to enrich your customer and audience data. This data can be used by marketing teams, advertisers and agencies to find new customers, increase engagement with the existing customers, and eventually boost their business revenue. With Lotame, you can segment your audiences based on specific behavioral traits and build marketing strategies and campaigns catering to their specific needs.

Question 2

What is Lotame used for?

Accepted Answer

Lotame is an advertising platform used to serve programmatic ads to Google users and other users around the web.

Question 3

What is the difference between a CDP and a DMP?

Accepted Answer

A CDP like RudderStack makes integration of first-party data easier to improve analytics, marketing and ad targeting. On the other hand, a DMP such Iterable allows you to enrich your CDP data for better customer engagement.

Question 4

How much does it cost to integrate Lotame with RudderStack?

Accepted Answer

Pricing for Lotame can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See  RudderStack's pricing.

Question 5

What is a DMP?

Accepted Answer

A Data Management Platform (DMP) collects data from a variety of first, second, and third-party data sources enriches and then consolidates them. This consolidated data can then be used by marketing agencies, advertisers, and business improvement teams to enhance their customer engagement, targeted advertisement, content personalization, and much more. Tools like Iterable combine various data sources according to audience demographics, location, age, etc., and enriches them to give you a consolidated view of your customers, so you can design effective marketing campaigns to boost your business revenue.

Lotame Integration

Lotame Integration

Use the Lotame integration with popular sources