Question 1

What is Kochava?

Accepted Answer

Kochava is a popular mobile app analytics and mobile attribution tool. It allows you to segment your audiences based on their behavior, as well as design and measure your marketing campaigns accordingly. It is an end-to-end marketing solution which replaces complex marketing stacks through its flexibility, power and incredible granularity and control over your data. In addition, Kochava also offers cutting-edge deep linking capabilities, as well as strong data privacy and enrich solutions.

Question 2

What is Kochava used for?

Accepted Answer

Kochava is a third-party mobile attribution platform that provides acquisition insights and analytics.

Question 3

How much does it cost to integrate Kochava with RudderStack?

Accepted Answer

Pricing for Kochava can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See  RudderStack's pricing.

Question 4

How does the Kochava tracker work?

Accepted Answer

Kochava’s SDKs allow you to track cross-platform campaign performances. These SDKs are integrated using a JavaScript snippet which needs to be installed into your website pages. Once installed, all the page loads are automatically sent to Kochava, along with their unique session IDs as present in the user’s local storage. With this information, marketing teams can track their users whenever they visit or register on their website. Kochava’s web SDK for mobile is also used to track advertisements deterministically using unique click IDs. Any user who clicks on an ad from a channel and later purchases the product on the web or through an app is also tracked through the Kochava Analytics Platform.

Question 5

How does Kochava get browser user identification?

Accepted Answer

Kochava offers robust and very useful tools for configurable mobile attribution. Its Attribution Engine is comprehensive and unbiased. It considers every available data point, including clicks, installs, impressions, and events, and uses them to determine the optimal engagement strategy. The identify function tells Kochava who the current user is. This method provides Kochava with a unique user ID and any other user-specific data available. Calls to Kochava’s identify function will send the user data to the Kochava Identify API, allowing you to use it for attribution.

Kochava Integration

Kochava Integration

Use the Kochava integration with popular sources