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Mobile measurement and app analytics platform that offers unique dynamic deep linking, audience segmenting and data accessibility features
Frequently Asked Questions
What is Kochava used for?
Kochava is a third-party mobile attribution platform that provides acquisition insights and analytics.
Is it hard to set up Kochava?
Difficulty can vary based on your mobile tech stack and attribution model. Many users choose to simplify implementation by sending data to Kochava through secure Attribution Platforms integration tools like RudderStack.
How much does it cost to integrate Kochava with RudderStack?
What is Kochava?
Kochava is a popular mobile app analytics and mobile attribution tool. It allows you to segment your audiences based on their behavior, as well as design and measure your marketing campaigns accordingly. It is an end-to-end marketing solution which replaces complex marketing stacks through its flexibility, power and incredible granularity and control over your data. In addition, Kochava also offers cutting-edge deep linking capabilities, as well as strong data privacy and enrich solutions.
How does the Kochava tracker work?
How does Kochava get browser user identification?
Kochava offers robust and very useful tools for configurable mobile attribution. Its Attribution Engine is comprehensive and unbiased. It considers every available data point, including clicks, installs, impressions, and events, and uses them to determine the optimal engagement strategy. The identify function tells Kochava who the current user is. This method provides Kochava with a unique user ID and any other user-specific data available. Calls to Kochava’s identify function will send the user data to the Kochava Identify API, allowing you to use it for attribution.
RudderStack Kochava Documentation
Refer to our step-by-step guide and start using Kochava today