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Kochava Integration

Kochava is a leading mobile measurement and app analytics platform that offers unique dynamic deep linking, audience segmenting and data accessibility features for your business.

DestinationEvent Stream

Kochava Integration

Kochava is a leading mobile measurement and app analytics platform that offers unique dynamic deep linking, audience segmenting and data accessibility features for your business.

DestinationEvent Stream
Frequently Asked Questions

Kochava is a third-party mobile attribution platform that provides acquisition insights and analytics.

Difficulty can vary based on your mobile tech stack and attribution model. Many users choose to simplify implementation by sending data to Kochava through secure Attribution Platforms integration tools like RudderStack.

Pricing for Kochava can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

Kochava is a popular mobile app analytics and mobile attribution tool. It allows you to segment your audiences based on their behavior, as well as design and measure your marketing campaigns accordingly. It is an end-to-end marketing solution which replaces complex marketing stacks through its flexibility, power and incredible granularity and control over your data. In addition, Kochava also offers cutting-edge deep linking capabilities, as well as strong data privacy and enrich solutions.

Kochava’s SDKs allow you to track cross-platform campaign performances. These SDKs are integrated using a JavaScript snippet which needs to be installed into your website pages. Once installed, all the page loads are automatically sent to Kochava, along with their unique session IDs as present in the user’s local storage. With this information, marketing teams can track their users whenever they visit or register on their website. Kochava’s web SDK for mobile is also used to track advertisements deterministically using unique click IDs. Any user who clicks on an ad from a channel and later purchases the product on the web or through an app is also tracked through the Kochava Analytics Platform.

Kochava offers robust and very useful tools for configurable mobile attribution. Its Attribution Engine is comprehensive and unbiased. It considers every available data point, including clicks, installs, impressions, and events, and uses them to determine the optimal engagement strategy. The identify function tells Kochava who the current user is. This method provides Kochava with a unique user ID and any other user-specific data available. Calls to Kochava’s identify function will send the user data to the Kochava Identify API, allowing you to use it for attribution.

RudderStack Kochava Documentation

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