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Kissmetrics is a product analytics platform to help you increase conversion, as well as drive customer engagement and retention.
Frequently Asked Questions
What is Kissmetrics used for?
Kissmetrics is a widely-used third-party Product analytics provider that provides insights into the performance of ads and advertising campaigns.
Is it hard to set up Kissmetrics?
Difficulty can vary based on the cleanliness of your Product and campaign data. Many users choose to simplify implementation by sending data to Kissmetrics through secure Analytics integration tools like RudderStack.
How much does it cost to integrate Kissmetrics with RudderStack?
What is Kissmetrics?
Kissmetrics is a popular behavioral analytics platform that helps you leverage your customer behavior patterns to improve customer engagement and drive business growth. With Kissmetrics, you can easily identify the features of your product that the customers are interacting with the most, and build your marketing campaigns around them. Conversely, you can also identify the problematic areas of your product that are not getting enough hits from your visitors and work towards improving them. Kissmetrics thus allows you to optimize your app and build marketing campaigns that help you improve your overall conversion rate and build long-lasting relationships with your customers.
How does Kissmetrics work?
Kissmetrics operates on the principle of behavioral analytics. It assigns unique IDs to your visitors and tracks their activities such as page views, clicks, bounce rates, conversions, and more. Kissmetrics builds a snapshot of your customers’ entire product journey and helps you build effective marketing campaigns that help you get the most visitors.
How to verify if Kissmetrics is working?
It is quite easy to verify if Kissmetrics is working. When you set up Kissmetrics for the first time, you can create a test site and use the Kissmetrics Live feature to test if Kissmetrics is working. This test site allows you to create and send events without affecting or changing the real data that you have created from your sources or from your production website or app.
RudderStack Kissmetrics Documentation
Refer to our step-by-step guide and start using Kissmetrics today