Google Search Console FAQs

Google Search Console is a powerful SEO tool available for free. However, people use it mostly to check vanity metrics like clicks and impressions.

Google Search Console is Google's free service that helps you monitor, maintain, and troubleshoot your site's presence in the Google Search results. A few Google Search Console features include, it displays sites that link to your website; sends alerts when Google encounters indexing, spam, or other issues on your site; troubleshoots issues for AMP, mobile usability, and other search features.

Google Search Console collects the following: Impressions - the number of times any URL from your site appeared in search results viewed by a user), Clicks - the number of clicks on your website URLs from a Google search results page Average position - the average ranking of your website URLs for the query or queries CTR (Click-through rate)