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Google Optimize Integration

A/B testing, website pages testing, and personalization tool for small businesses

DestinationEvent Stream

Google Optimize Integration

A/B testing, website pages testing, and personalization tool for small businesses

DestinationEvent Stream
Frequently Asked Questions

Google Optimize is a free product that allows you to get started with experimentation. Google also offers Optimize 360, a premium testing and personalization tool for the enterprise that is part of Google Marketing Platform.

Google Optimize lets you test variants of your web pages and see how they perform against any objective you specify. It helps you monitor the results of your experiment and tells you which variant is the leader.

Google Optimize is natively integrated with GA. This helps you to quickly understand how your website can be improved.

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