Google Analytics FAQs
Google Analytics is the world's most popular analytics service that allows you to track and report your website traffic across a variety of sources.
Frequently Asked Questions
What can Google Analytics collect?
Google Analytics allows you to track valuable audience data to determine the channels that drive the most traffic to your website. It also helps collect information about the people visiting your website, age, gender, interests, devices, and location.
What cannot be collected by the default Google Analytics tracking code?
Google Analytics does not allow you to track individual users.
What data does Google Analytics prohibit collecting?
Google Analytics customers are prohibited from sharing personal information with Google. It prohibits collecting personally identifiable information (PII) such as names, social security numbers, email addresses, or similar data. Also, data that permanently identifies a particular device, such as a mobile phone’s unique device identifier, cannot be collected.