Google Analytics 4 Integration
Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps.
Destination
Event Stream
Google Analytics 4 Integration
Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps.
Destination
Event Stream
Frequently Asked Questions
What is Google Analytics 4 used for?
Google Analytics 4 is a widely-used third-party Web and Mobile analytics provider that provides insights into the performance of ads and advertising campaigns.
Is it hard to set up Google Analytics 4?
Difficulty can vary based on the cleanliness of your Web and Mobile and campaign data. Many users choose to simplify implementation by sending data to Google Analytics 4 through secure Analytics integration tools like RudderStack.
How much does it cost to integrate Google Analytics 4 with RudderStack?
Pricing for Google Analytics 4 can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.
What is Google Analytics 4 or GA4?
Google Analytics 4 is the latest update of Google Analytics and was formerly known as "App + Web". GA4 includes improved reports than the previous Universal Analytics properties. GA 4 property can be used for a website, an app, or both together.
What is the difference between GA4 and Universal analytics?
Google Analytics 3 (also known as Universal Analytics) uses the measurement model based on sessions and pageviews. On the other hand, the new GA4 uses the measurement model based on events and parameters. GA4 also considers 'pageview' as an event.
How do I update Google Analytics 4?
If you have Universal Analytics running on your website, you will receive a new Upgrade option to GA4 in the admin section. This will initiate a wizard that helps you upgrade to the new Google Analytics 4 property.
