Question 1

What is Google Analytics 360 used for?

Accepted Answer

Google Analytics 360 is a widely-used third-party Web and Mobile analytics provider that provides insights into the performance of ads and advertising campaigns.

Question 2

Is it hard to set up Google Analytics 360?

Accepted Answer

Difficulty can vary based on the cleanliness of your Web and Mobile and campaign data. Many users choose to simplify implementation by sending data to Google Analytics 360 through secure Analytics integration tools like  RudderStack.

Question 3

How much does it cost to integrate Google Analytics 360 with RudderStack?

Accepted Answer

Pricing for Google Analytics 360 can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See  RudderStack's pricing.

Question 4

Is Google 360 a CDP?

Accepted Answer

By using Google BigQuerry and GCP, you can now use GA360 as a CDP.

Question 5

What is the difference between Google Analytics and Google Analytics 360?

Accepted Answer

The standard version of Google Analytics is free, and the premium version, Google Analytics 360, is the paid version of Google Analytics. In addition, GA360 has  Service-Level Agreement (SLA)  obligations, guaranteed higher uptime (up to 99.9 percent), support, and data freshness.

Question 6

Is Google Analytics 360 hard to learn?

Accepted Answer

Google Analytics can be moderately difficult to understand as you have to mine through the complex metrics of analytics to get rich value from your data. On the other hand, GA 360 can be extremely valuable as it removes data limits and adds new ways to slice the data.

Google Analytics 360 Integration

Google Analytics 360 Integration

Use the Google Analytics 360 integration with popular sources