Question 1

What is Google Ads used for?

Accepted Answer

Google Ads is an advertising platform used to serve search and display ads to Google users and other users around the web.

Question 2

Is it hard to set up Google Ads?

Accepted Answer

Setting up Google Ads is relatively straightforward. You can learn more about how to get started  here .

Question 3

How much does it cost to integrate Google Ads with RudderStack?

Accepted Answer

You can try RudderStack and start sending data to Google Ads for free up to a certain limit. RudderStack offers transparent, volume-based event pricing. See  RudderStack's pricing.

Question 4

How do Google Ads work?

Accepted Answer

Google Ads is Google’s advertising system that allows advertisers to bid on certain keywords so that their ads appear in Google’s search results for those keywords. You can also use display campaigns with the Google Display Network (GDN) which is Google’s ad network.

Question 5

What is the difference between Google Ads and Google AdWords?

Accepted Answer

Google AdWords is the former name of Google Ads. Google launched AdWords in 2000 and rebranded to Google Ads in 2018

Question 6

Are Google Ads safe?

Accepted Answer

Google Ads are absolutely safe. Google does not disclose any personal information to advertisers. For more details, visit Google’s  safety center .

Question 7

Which is better - Google Ads or Facebook ads?

Accepted Answer

Google AdWords and Facebook Ads both give you the ability to target or retarget specific audiences through keywords relevant to your business or product. You can target potential customers by their age, location, and many other aspects. One of the key differences between the two, however, is that while Google Ads help you find new customers, Facebook Ads helps new customers find you.

Google Ads Integration

Google Ads Integration

Use the Google Ads integration with popular sources