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Google Ads Integration

Google Ads is Google's premier online advertising platform. It can be used for efficient marketing strategies such as product listing, service offerings, as well as activities such as conversion tracking. RudderStack's Google Ads SDK uses a global site tag (gtag.js) that is a JavaScript tagging framework, and an API that allows you to send event data to Google Ads.

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Google Ads Integration

Google Ads is Google's premier online advertising platform. It can be used for efficient marketing strategies such as product listing, service offerings, as well as activities such as conversion tracking. RudderStack's Google Ads SDK uses a global site tag (gtag.js) that is a JavaScript tagging framework, and an API that allows you to send event data to Google Ads.

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Frequently Asked Questions

Google Ads is an advertising platform used to serve search and display ads to Google users and other users around the web.

Difficulty can vary based on your web/mobile tech stack and the complexity of the search and display conversions you want to send to Google Ads. Many users choose to simplify implementation by sending conversion data to Google Ads through secure data integration tools like RudderStack.

Pricing for Google Ads can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

Google Ads, also called Google AdWords, is Google’s popular advertising system that allows advertisers to bid on certain keywords so that their ads appear in Google’s search results for those keywords. Google thus makes money from the searches as the advertisers pay for the clicks.

There is no difference between Google AdWords and Google Ads. They are the same product.

Google Ads are absolutely safe. Google does not disclose any personal information to advertisers. For more details, you can visit https://safety.google/privacy/ads-and-data/.

Google AdWords and Facebook Ads both give you the ability to target or retarget specific audiences through keywords relevant to your business or product. You can target potential customers by their age, location, and many other aspects. One of the key differences between the two, however, is that while Google Ads help you find new customers, Facebook Ads helps new customers find you.

RudderStack Google Ads Documentation

Refer to our step-by-step guide and start using the ReactNative SDK today

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