Google Ads displays your ad when customers are looking for a product or service that you offer. First, you need to select your goal, which could be getting more visitors or more phone calls to your business. Next, select the geographic area you want to target (the radius could broadly extend over different cities or countries). Finally, set up an ad with the monthly budget cap. Once the ad is approved, it appears to users in your target area as they search for similar products or services.

CPC (Cost Per Click) or PPC (Pay Per Click) means you pay for an ad only when someone clicks on it.