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Popular Facebook App Events use cases

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Easily send conversions
Send existing events to Facebook App Events as conversions with no additional code.
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Track client and server-side
Manage client-side and server-side conversions for Facebook App Events with a few clicks.
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Easily send audience data
Send custom audiences from your warehouse to Facebook App Events.

Use the Hugo with other popular destinations

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Use the JavaScript SDK to send real-time data to Google Analytics
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Easily send event stream and batch data to Amazon S3 from your Hugo site
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Automatically send data from your Hugo site to any destination that supports Webhooks
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Send product data from your Hugo site to Amplitude in a few clicks.
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About Facebook App Events
Facebook App Events is Facebook's event tracking functionality. It lets you track events via your app or web page, including user activities such as app installation, purchases, etc. This information is sent to Facebook for analytics and ad targeting, optimization, and measurement.