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Facebook Pixel Integration

A tool that helps to measure, optimize and build audiences for ad campaigns

DestinationEvent Stream

Facebook Pixel Integration

A tool that helps to measure, optimize and build audiences for ad campaigns

DestinationEvent Stream
Frequently Asked Questions

To measure the effectiveness of your advertising by understanding the actions people take on your website.

You can try RudderStack and start sending data to Facebook Pixel for free up to a certain limit. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

To find your Facebook Pixel, log into the Facebook Ads Manager, and navigate to ‘Measure and Report’ in the dashboard. Then, click on ‘Pixels’. You will be able to see your Facebook Pixel ID on this dashboard if you have already created your Pixel.

The red dot next to the Facebook Pixel indicates that no information related to the event has been fired before. Specifically, no contribution has been made to the campaign or the event since Facebook Pixel was associated with it. Once someone contributes to the campaign, the dot automatically turns green and the event is considered as verified by Facebook.

The Facebook Pixel code is a lightweight code snippet, so it should not cause any issues to the website loading speed. However, you need to be careful in how you install the Pixel on your website. Any website loading speed issues typically arise from how you install the Pixel code.

RudderStack Facebook Pixel Documentation

Refer to our step-by-step guide and start using Facebook Pixel today

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