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Facebook Pixel Integration

Facebook Pixel is a simple JavaScript snippet that you can add to your website and track visitor activity as well as other important metrics. It allows you to measure and rudder audiences to build effective marketing and advertising campaigns.

DestinationEvent Stream

Facebook Pixel Integration

Facebook Pixel is a simple JavaScript snippet that you can add to your website and track visitor activity as well as other important metrics. It allows you to measure and rudder audiences to build effective marketing and advertising campaigns.

DestinationEvent Stream
Frequently Asked Questions

Facebook Pixel is an advertising platform used to serve mobile social media ads to Google users and other users around the web.

Difficulty can vary based on your web/mobile tech stack and the complexity of the mobile social media conversions you want to send to Facebook Pixel. Many users choose to simplify implementation by sending conversion data to Facebook Pixel through secure data integration tools like RudderStack.

Pricing for Facebook Pixel can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

To find your Facebook Pixel, log into the Facebook Ads Manager, and navigate to ‘Measure and Report’ in the dashboard. Then, click on ‘Pixels’. You will be able to see your Facebook Pixel ID on this dashboard if you have already created your Pixel.

The red dot next to the Facebook Pixel indicates that no information related to the event has been fired before. Specifically, no contribution has been made to the campaign or the event since Facebook Pixel was associated with it. Once someone contributes to the campaign, the dot automatically turns green and the event is considered as verified by Facebook.

In itself, Facebook Pixel does not slow down the website. The Facebook Pixel code is a lightweight code snippet, so in itself does not cause any issues to the website loading speed. However, you need to be careful in how you install the Pixel on your website. Any website loading speed issues typically arise from how you install the Pixel code. One of the ways to install the Pixel is through Google Tag Manager. To do so, install Google Tag Manager first, followed by the Facebook Pixel.

RudderStack Facebook Pixel Documentation

Refer to our step-by-step guide and start using the ReactNative SDK today

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