Facebook App Events is an advertising platform used to serve social media ads to Google users and other users around the web.

Difficulty can vary based on your web/mobile tech stack and the complexity of the social media conversions you want to send to Facebook App Events. Many users choose to simplify implementation by sending conversion data to Facebook App Events through secure data integration tools like RudderStack.

Pricing for Facebook App Events can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

A Facebook App ID is an ID that uniquely identifies your application when you request ads from the Facebook Audience Network. If your app uses a Facebook login or Facebook Analytics, you may already have a Facebook App ID associated with it. A Facebook App ID is mandatory for each app to be on the Facebook Audience Network in order to request ads.

Facebook App Events requires you to install the Facebook SDK. Once you’ve done that, you can set up app events in any of the following three ways: Using a partner integration – You can connect your mobile partner account to Facebook, and add app events to it. Using Facebook’s codeless event setup tool, which requires the Facebook Marketing Kit Or, you can install your app event code manually – In case you don’t have the Marketing Kit. For more information, check out the Facebook help centre here: https://www.facebook.com/business/help/1634426896605026?id=1716638325041491