DoubleClick for Publishers (DFP) is an ad management tool that allows publishers to sell, schedule, deliver, and manage their ad inventory. By integrating DoubleClick for Publishers with RudderStack, you will be able to analyze ready-to-use analytics friendly advertisement data in your data warehouse and your BI. Go beyond DFP’s vanilla dashboards and ask any question you want about your advertisement data. Having your DoubleClick for Publishers data in the same data warehouse as your marketing, support, and sales will help you get a holistic understanding of your ad spend, marketing ROI, and business performance. Drill down to your data from your advertisements, see how each ad performs, uncover if it converts new users, understand how they engage with your products or if they churn.