Customer.io is a marketing tool that specializes in sending targeted emails, automated push notifications, and customized messages to your customers.
Frequently Asked Questions
What is Customer.io used for?
Customer.io is a behavior-based email tool that enables marketing and customer-focused teams to build better customer experiences.
Is it hard to set up Customer.io?
Difficulty can vary based on your existing technology and the complexity of your processes. Many users choose to simplify implementation by sending data through secure behavior-based email integration tools like RudderStack.
How much does it cost to integrate Customer.io with RudderStack?
What does Customer.io do?
Customer.io offers a modern, automated way to take real-time business data from your product or website and turn it into messaging actions that resonate with your customer. Unlike traditional marketing tools that are dependent on manual uploads or form completions, Customer.io makes use of automated messaging to keep your user data up to date. It is also used to send targeted emails, push and SMS notifications to your customers for better engagement. Customer.io is a great tool for improving audience retention and boosting your overall business ROI.
What are Segments in Customer.io?
In Customer.io, segments basically comprise a group of people who demonstrate similar in-app or product behavior. These groups trigger similar campaigns and have similar conversion criteria. In Customer.io, a few segments are already pre-configured for you. Some very common segments of customers include ‘Paying customers’, ‘Not logged in recently’, ‘Subscribed’, ‘Unsubscribed’, and so on. There are basically two major kinds of segments in Customer.io – data-driven, and manual. Customers are added to data-driven segments by Customer.io automatically, as per their product behavior and matching of the segment’s predefined conditions. On the other hand, you can manually add or remove customers from a segment in manual mode. These two types of segments give you complete control over your customers, and how you want to work with the campaigns and notifications catering to them.
Does Customer.io allow third-party Integrations?
Customer.io allows third-party integrations, as long as the product can send the relevant data to Customer.io using their prescribed methods. It is very easy to set up an integration – mostly just a matter of a few clicks. As an example, RudderStack supports seamless integration with Customer.io. It collects the predefined data and delivers it to Customer.io in a format that it expects. Customer.io also supports data coming from other platforms such as Zapier or mParticle, and they are building new third-party integrations all the time.