Branch FAQs

Branch is an industry leader in mobile measurement, mobile attribution, and deep linking. Most top-performing apps on the App Store and Play Store make use of Branch to improve their efficiency and boost their revenue. With Branch, you can get a complete picture of your customer's journey by tracking and capturing every customer touchpoint across channels, devices, and platforms.

Deep linking involves the use of a hyperlink for a specific indexed and searchable piece of content on a website, rather than the website’s home page. The URL thus contains all the necessary information needed to point to that particular item, piece of content, or information.

Branch is a third-party mobile attribution platform that provides acquisition insights and analytics.

Pricing for Branch can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

Branch uses several mechanisms to pass the data through to the app, and attribute app sessions back to the source. These mechanisms include direct deep linking, device ID token matching, deferred deep linking, and cookie passthroughs for Safari and Android Chrome.

Branch Metrics, also called Branch.io offers cutting-edge mobile attribution, measurement, and deep linking solutions to improve your overall app performance. Some of the metrics captured by Branch include total app installs, clicks, and tracking the overall customer journey.