Question 1

What is Bing Ads used for?

Accepted Answer

Bing Ads is an advertising platform used to serve search ads to Google users and other users around the web.

Question 2

Is it hard to set up Bing Ads?

Accepted Answer

Difficulty can vary based on your web/mobile tech stack and the complexity of the search conversions you want to send to Bing Ads. Many users choose to simplify implementation by sending conversion data to Bing Ads through secure data integration tools like  RudderStack.

Question 3

How much does it cost to integrate Bing Ads with RudderStack?

Accepted Answer

Pricing for Bing Ads can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See  RudderStack's pricing.

Question 4

Are Bing Ads worth it?

Accepted Answer

Bing Ads helps you reach an audience that isn’t reached with Google AdWords. Despite Google Ads reaching more people and having higher search volumes, Bing allows you to reach a wider audience (specific demographic of customers) and produce even better results than AdWords alone.

Question 5

Is Bing PPC cheaper than Google?

Accepted Answer

Yes, Bing PPC (Pay-per-Click) is comparatively cheaper than Google.

Question 6

When using Dynamic Search Ads, what happens after you create specific ad text?

Accepted Answer

After you create specific ad text in Dynamic Search Ads, Microsoft Advertising generates a specific URL landing page from your targets, also called the Final URL.

Question 7

What is required for an Ad to be served to a user?

Accepted Answer

For an ad to be served to a user, the keywords used must be relevant to the search term and unique to only one campaign. You must list all keywords used in all ad groups for a company and unique to a company.

Bing Ads Integration

Bing Ads Integration

Use the Bing Ads integration with popular sources