Bing Ads Integration
Bing Ads offers tools and services that let you manage your ad campaigns and meet your advertising goals with ease.
Frequently Asked Questions
What is Bing Ads used for?
Bing Ads is an advertising platform used to serve search ads to Google users and other users around the web.
Is it hard to set up Bing Ads?
Difficulty can vary based on your web/mobile tech stack and the complexity of the search conversions you want to send to Bing Ads. Many users choose to simplify implementation by sending conversion data to Bing Ads through secure data integration tools like RudderStack.
How much does it cost to integrate Bing Ads with RudderStack?
Are Bing Ads worth it?
Bing Ads helps you reach an audience that isn’t reached with Google AdWords. Despite Google Ads reaching more people and having higher search volumes, Bing allows you to reach a wider audience (specific demographic of customers) and produce even better results than AdWords alone.
Is Bing PPC cheaper than Google?
Yes, Bing PPC (Pay-per-Click) is comparatively cheaper than Google.
When using Dynamic Search Ads, what happens after you create specific ad text?
After you create specific ad text in Dynamic Search Ads, Microsoft Advertising generates a specific URL landing page from your targets, also called the Final URL.
What is required for an Ad to be served to a user?
For an ad to be served to a user, the keywords used must be relevant to the search term and unique to only one campaign. You must list all keywords used in all ad groups for a company and unique to a company.
RudderStack Bing Ads Documentation
Refer to our step-by-step guide and start using Bing Ads today