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Bing Ads Integration

Bing Ads is a pay per click (PPC) advertising platform that works on both Bing and Yahoo search engines. It allows marketers to track and monitor their ad campaigns, resulting clicks, CTRs, and more. With Bing Ads, you can also implement efficient ad retargeting for your customers who have completed actions like adding product to a cart or view a product without purchasing it.

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Bing Ads Integration

Bing Ads is a pay per click (PPC) advertising platform that works on both Bing and Yahoo search engines. It allows marketers to track and monitor their ad campaigns, resulting clicks, CTRs, and more. With Bing Ads, you can also implement efficient ad retargeting for your customers who have completed actions like adding product to a cart or view a product without purchasing it.

DestinationEvent Stream
Frequently Asked Questions

Bing Ads is an advertising platform used to serve search ads to Google users and other users around the web.

Difficulty can vary based on your web/mobile tech stack and the complexity of the search conversions you want to send to Bing Ads. Many users choose to simplify implementation by sending conversion data to Bing Ads through secure data integration tools like RudderStack.

Pricing for Bing Ads can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

Bing Ads helps you reach an audience that isn’t reached with Google AdWords. Despite Google Ads reaching more people and having higher search volumes, Bing allows you to reach a wider audience (specific demographic of customers) and produce even better results than AdWords alone.

Yes, Bing PPC (Pay-per-Click) is comparatively cheaper than Google.

For an ad to be served to a user, the keywords used must be relevant to the search term and unique to only one campaign. You must list all keywords used in all ad groups for a company and unique to a company.

RudderStack Bing Ads Documentation

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