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Amazon Personalize Integration
Build and deploy curated recommendations and intelligent user segmentation at scale using machine learning (ML)
Frequently Asked Questions
What is Amazon Personalize used for?
Amazon Personalize is a personalization tool that enables marketing and customer-focused teams build better customer experiences.
How much does it cost to integrate Amazon Personalize with RudderStack?
What is AWS Personalize?
AWS Personalize, also known as Amazon Personalize, is a content recommendation system powered by machine learning and AI. It allows you to better understand your customers’ product journey and make relevant product recommendations to boost conversions and overall customer engagement. You don’t need prior machine learning experience to get started. Amazon Personalize automates the complex steps that are required to build, train and fine-tune the machine learning models, so that you can deliver personalized product and recommendations faster and more efficiently.
What is Real-time Personalization?
Real-time personalization allows you to automatically deliver specific, tailor-made content to different audience groups on your website or app. With real-time personalization, you can information about your visitors from their IP addresses such as location, time-zone, and other business or user demographics. You can use this information to categorize your visitors based on various criteria and give your users optimized user experiences with relevant content whenever they land on your website. Real-time personalization allows you to improve your conversion rate, keep your customers engaged while they are browsing your website or app, and also boost sales.
What are the use-cases supported by Amazon Personalize?
You can implement the following use-cases: personalized product and content recommendations, recommending items similar to a product that the customer has viewed or browsed, personalized ranking and re-ranking, i.e. rank a list of items based on user preferences, targeted cohort-based promotional offers, and notifications for effective marketing campaigns.
What types of businesses use Amazon Personalize?
Some industries that use Amazon Personalize include Media & Entertainment, e-Commerce, Travel & Hospitality, Financial Services, and Startups.
RudderStack Amazon Personalize Documentation
Refer to our step-by-step guide and start using Amazon Personalize today