How to add a device mode SDK to the RudderStack JavaScript SDK

Add an integration to the RudderStack JavaScript SDK to enable native device mode.

Connection Modes

There are two main modes of routing your event data to the required destinations:

  • Cloud Mode: Our web and mobile SDKs provide APIs that can be called in case of events like identify ,page ,screen ,track etc. The SDK formats the data and sends to the Data Plane. The Data Plane transforms the data, and routes the events to the destination. RudderStack Transformers transform the event payload to a destination-specific payload. **
  • Device Mode: Another way to send events to the destinations is with their client libraries. RudderStack SDKs can initialize and transform the events, and call into the required destination APIs to route your events. These destination libraries once initialized can auto-track events without any explicit call from RudderStack. For example - the destination Hotjar, once initialized through RudderStack, starts capturing all forms of event data.

Destination Setup

Before adding a Device mode destination libraries to RudderStack JS, the corresponding destination should be added via the Control Plane.

The following screenshot demonstrates how to enable the native SDK to send events:

Move the Native SDK slider to enabled

Sample Integration Template

class SampleIntegration {
  constructor(apiKey) {
    this.apiKey = apiKey // destination api key = "SampleDestination"

  // Provides an iife for downloading and initializing the destination library/javascript
  // Once initialized, the destination object will be available for making a call and pushing event data
  init() {}

  // rudderElement.message contains event data
  // Add custom implementation here
  identify(rudderElement) {
    // sd('set', 'userId', rudderElement.message.anonymous_id);

  // rudderElement.message contains event data
  // Add custom implementation here
  track(rudderElement) {
    // sd('send', 'event', rudderElement.message.event);

  // rudderElement.message contains event data
  // Add custom implementation here
  page(rudderElement) {
    // sd('set', 'page',;
    // sd ('send', 'pageview');

  // Depend on the destination, where it enlists how to ensure if
  // the destination is ready
  isLoaded() {
    return !!window.sdplugins

export { SampleIntegration }

Where to Add Your Integration

  1. Add your integration under with the code as shown above in browser.js and an index.js for exporting the integration.
  2. Import the above integration in and add it to the exported list to be picked up by the base RudderStack SDK.
The exported integration object must be under the key name that matches the config-plane destination name.

This exports the list of all native integrations

This exports the GoogleAds integration

Get the config specific to your integration from the config object fetched by the base RudderStack SDK from the config plane and construct your integration object with the related configs.


We have a few native integrations already present in our JavaScript SDK. Please debug through them for any parameter references and call flow.

Below is a sample for Google Analytics native integration:

The following code implements the Google Analytics native integration under the file integrations/GA/browser.js:

// browser.js

import logger from "../../utils/logUtil"
class GA {
  constructor(trackingID) {
    this.trackingID = trackingID //UA-1010101-1 = "GA"

  init() {
    // iife that initailizes the destination

    ;(function (i, s, o, g, r, a, m) {
      i["GoogleAnalyticsObject"] = r
      ;(i[r] =
        i[r] ||
        function () {
          ;(i[r].q = i[r].q || []).push(arguments)
        (i[r].l = 1 * new Date())
      ;(a = s.createElement(o)), (m = s.getElementsByTagName(o)[0])
      a.async = 1
      a.src = g
      m.parentNode.insertBefore(a, m)

    //window.ga_debug = {trace: true};

    ga("create", this.trackingID, "auto")
    ga("send", "pageview")

    logger.debug("===in init GA===")

  identify(rudderElement) {
    ga("set", "userId", rudderElement.message.anonymous_id)
    logger.debug("in GoogleAnalyticsManager identify")

  track(rudderElement) {
    var eventCategory = rudderElement.message.event
    var eventAction = rudderElement.message.event
    var eventLabel = rudderElement.message.event
    var eventValue = ""
    if ( {
      eventValue =

    var payLoad = {
      hitType: "event",
      eventCategory: eventCategory,
      eventAction: eventAction,
      eventLabel: eventLabel,
      eventValue: eventValue,
    ga("send", "event", payLoad)
    logger.debug("in GoogleAnalyticsManager track")

  page(rudderElement) {
    logger.debug("in GoogleAnalyticsManager page")
    var path = &&
        : undefined
    if (path) {
      ga("set", "page", path)
    ga("send", "pageview")

  isLoaded() {
    logger.debug("in GA isLoaded")
    return !!window.gaplugins

export { GA }

The following is the code for index.js under integrations/GA/index.js :

// index.js

// Ignore the node counter-part, we already have a seperate node sdk
// that sends events directly to the data-plane (server-mode)

import { GANode } from "./node"
import { GA } from "./browser"

export default process.browser ? GA : GANode
You can ignore the Node counterpart as it’s legacy. We have a separate Node.js SDK for sending events to RudderStack (in the server-side connection mode)

The following is the code for adding the newly-added integration to the export list. The key name must be the same as the one configured in the config plane.

// root integrations/index.js

import * as HubSpot from "./HubSpot"
import * as GA from "./GA"
import * as Hotjar from "./Hotjar"
import * as GoogleAds from "./GoogleAds"

// Note the key name is same as we have configured in our config-plane

let integrations = {
  HS: HubSpot.default,
  GA: GA.default,
  HOTJAR: Hotjar.default,
  GOOGLEADS: GoogleAds.default,

export { integrations }

Native Integration Methods

The native integrations should have the following methods for initializing the destination global object and forwarding event data.

constructorThe RudderStack JavaScript SDK constructs an integration object with the destination config such as name, apiKey, custom mappings etc. fetched from your config plane. This information is required by the subsequent calls.
isLoadedThis function is polled to check if the destination is ready
initAdds the destination script, i.e. the JavaScript snippet provided by the destination to initialize a global queue on window object.
identifyRudderStack’s JavaScript SDK calls this method to pass the identify event data. Destination-specific implementation can be added here.
pageThis method is called to pass the page event data.
trackThis method is called to pass the track event data.
RudderStack JavaScript SDK makes a call to the config plane to fetch all native SDK-enabled destinations, before constructing and initializing the integration object with the fetched configuration. The isLoaded method should return true when the destination is ready to accept events.

Questions? Contact us by email or on Slack