Shopify

Shopify is a popular all-in-one E-commerce platform that gives you all the tools to start, run, and grow your business effectively. It offers online retailers a variety of services around digital payments, marketing, product shipping, customer engagement and retention, and more.

This guide will help you set up Shopify as a source in RudderStack.

Configuring the Shopify source in RudderStack

Follow these steps to set up your Shopify source in the RudderStack dashboard:

  1. Go to your RudderStack dashboard and click on Add Source. From the list of Event Stream sources, select Shopify, as shown:
Shopify source in RudderStack dashboard
  1. Assign a name to your source and click on Next.

  2. Your Shopify source is now configured. Note the source Write key. This will be required later while configuring the RudderStack app on your Shopify store.

Shopify source webhook URL
  1. Finally, connect the source to your desired destinations.

Configuring the RudderStack app in your Shopify store

To complete the configuration, you will need to add and configure the RudderStack app in your Shopify store. Follow these steps:

  1. Go to your Shopify store's admin dashboard.
  2. In the left sidebar, click on Apps. Then, click on Customize your store, as shown:
Customizing Shopify store
  1. Search for RudderStack, as shown:
RudderStack app search
  1. In the search results, click on the RudderStack app. Then, click on Add app.
Add RudderStack app

Alternatively, you can install the RudderStack app directly using this link.

  1. After installation, you should be able to see the app in the Installed apps section, as shown:
Installed RudderStack app
  1. Select the installed RudderStack app.
  2. Enter your RudderStack Data Plane URL and the Source Write Key that you copied above, as shown:
Data plane URL and source write key

Follow this section for more information on the data plane URL and where to get it.

  1. Finally, click on Submit.

You can also update these fields later with a different write key and data plane URL.

Event transformation

The Shopify source supports both the server and client-side tracking. RudderStack enables simultaneous tracking of user events using these.

Tracking server-side events

RudderStack uses the Shopify-provided webhooks for tracking events on the server-side.

The following table details the supported Shopify events and their corresponding topic mapping for identify calls:

Identify event nameDescriptionSubscribed Shopify topic
customers_createCustomer was created.customers/create
customers_updateCustomer was updated.customers/update
customers_disabledCustomer was disabled.customers/disable
customers_enableCustomer was enabled.customers/enable

The following table details the supported Shopify events and their corresponding topic mapping for track calls:

Track event nameDescriptionSubscribed Shopify topic
checkout_deleteCheckout was deleted.checkouts/delete
checkout_updateCheckout was updated.checkouts/update
carts_createCart was created.cart/create
carts_updateCart was updated.cart/update
fulfillments_createFulfillment was created.fulfillments/create
fulfillments_updateFulfillment was updated.fulfillments/update
orders_createOrder was created.orders/create
orders_deleteOrder was deleted.orders/delete
orders_cancelledOrder was cancelled.orders/cancelled
orders_fulfilledOrder was fulfilled.orders/fulfilled
orders_paidOrder was paid.orders/paid
orders_partially_fullfilledOrder was partly fulfilled.orders/partially_fulfilled

RudderStack also supports the following E-commerce events:

E-commerce event nameDescriptionSubscribed Shopify topic
Checkout StartedA new checkout was created.checkouts/create
Order UpdatedOrder was updated.orders/updated

Any other events flowing through RudderStack except the track, identify, and the E-commerce events mentioned above will be discarded.

Required scopes

The RudderStack app requires the following scopes for tracking user events in the Shopify store:

read_checkouts, read_orders, read_customers, read_fulfillments, write_script_tags

The below is an example of server-side event transformed by RudderStack:

{
"anonymousId": "bb35ad42-d59b-405c-b311-2daf98671c9c",
"type": "identify",
"context": {
"integration": {
"name": "SHOPIFY"
},
"ip": "[::1]",
"library": {
"name": "unknown",
"version": "unknown"
}
},
"integrations": {
"SHOPIFY": true
},
"messageId": "7cbc1a8c-597d-42f7-8a1e-a659700da011",
"originalTimestamp": "2022-01-03T12:34:08.876+05:30",
"receivedAt": "2022-01-03T12:34:04.763+05:30",
"request_ip": "[::1]",
"rudderId": "f31e31dd-00c2-4f77-96b5-0dd46839bc9c",
"sentAt": "2022-01-03T12:34:08.876+05:30",
"timestamp": "2021-12-29T09:45:20.000Z",
"traits": {
"acceptsMarketing": false,
"acceptsMarketingUpdatedAt": "2021-12-29T15:15:20+05:30",
"address": {
"address1": "6649 N",
"address2": "Blue Gum Street",
"city": "New Orleans",
"company": "Example Organization",
"country": "USA",
"country_code": "US",
"country_name": "USA",
"customer_id": 5747017285820,
"default": true,
"first_name": "Alex",
"id": 6947581821116,
"last_name": "Keener",
"name": "Alex Keener",
"phone": "8005550100",
"province": "Louisiana",
"province_code": "LA",
"zip": "00000"
},
"addressList": [{
"address1": "6649 N",
"address2": "Blue Gum Street",
"city": "New Orleans",
"company": "Example Organization",
"country": "USA",
"country_code": "US",
"country_name": "USA",
"customer_id": 5747017285820,
"default": true,
"first_name": "Alex",
"id": 6947581821116,
"last_name": "Keener",
"name": "Alex Keener",
"phone": "8005550100",
"province": "Louisiana",
"province_code": "LA",
"zip": "00000"
}],
"adminGraphqlApiId": "gid://shopify/Customer/5747017285820",
"currency": "USD",
"email": "[email protected]",
"firstName": "Alex",
"lastName": "Keener",
"note": "",
"orderCount": 0,
"phone": "8005550100",
"smsMarketingConsent": {
"consent_collected_from": "SHOPIFY",
"consent_updated_at": null,
"opt_in_level": "single_opt_in",
"state": "not_subscribed"
},
"state": "disabled",
"tags": "",
"taxExempt": false,
"taxExemptions": [],
"totalSpent": "0.00",
"verifiedEmail": true
},
"userId": "5747017285820"
}

Tracking client-side events

For tracking the client-side events, RudderStack inserts a JavaScript tracking code into every page of the respective Shopify store.

  • RudderStack supports the page event for every page visited on the Shopify store.
  • It also supports the Registration Viewed as a generic track event whenever the user views their account or registration page.
  • The following E-commerce events are also supported on client-side:
Event nameDescription
Cart ViewedUser viewed the cart page.
Checkout StartedUser clicked on the buy button.
Product AddedUser added the product to the cart.
Product ClickedUser clicked on a product.
Product List ViewedUser viewed the product collections page.
Product ViewedUser viewed a product page.

The below is an example of client-side event transformed by RudderStack:

{
"channel": "web",
"context": {
"app": {
"build": "1.0.0",
"name": "RudderLabs JavaScript SDK",
"namespace": "com.rudderlabs.javascript",
"version": "2.2.4"
},
"traits": {},
"library": {
"name": "RudderLabs JavaScript SDK",
"version": "2.2.4"
},
"userAgent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/98.0.4758.80 Safari/537.36",
"os": {
"name": "",
"version": ""
},
"locale": "en-GB",
"screen": {
"density": 2,
"width": 1440,
"height": 900,
"innerWidth": 1440,
"innerHeight": 185
},
"campaign": {},
"page": {
"path": "/",
"referrer": "$direct",
"referring_domain": "",
"search": "",
"title": "rudderstack-store-final",
"url": "https://rudderstack-store-final.myshopify.com/",
"tab_url": "https://rudderstack-store-final.myshopify.com/",
"initial_referrer": "$direct",
"initial_referring_domain": ""
}
},
"type": "page",
"messageId": "0cd68548-8e0a-42d0-9745-c2a0b38092f2",
"originalTimestamp": "2022-02-22T05:08:51.357Z",
"anonymousId": "f4a8e9c1-b757-4565-a12c-0dd80619316d",
"userId": "",
"properties": {
"path": "/",
"referrer": "",
"search": "",
"title": "rudderstack-store-final",
"url": "https://rudderstack-store-final.myshopify.com/",
"category": "t",
"referring_domain": "",
"tab_url": "https://rudderstack-store-final.myshopify.com/",
"initial_referrer": "$direct",
"initial_referring_domain": ""
},
"integrations": {
"All": true
},
"category": "t",
"sentAt": "2022-02-22T05:08:51.357Z"
}

FAQ

I'm getting a Registration Failed/Updated Failed error when I enter the data plane URL and the write key. What should I do?

When configuring the RudderStack app in your Shopify store, you need to enter your RudderStack data plane URL and the source write key obtained while setting up the Shopify source in RudderStack.

Data plane URL and source write key

If you get a Registrated Failed or Update Failed error after entering the credentials, uninstall and reinstall the RudderStack app in your Shopify store and try again.

Where can I find the RudderStack data plane URL?

You can find the data plane URL in the home page of your RudderStack dashboard, as shown:

RudderStack data plane URL

My app is behaving unexpectedly and no event is flowing. What should I do?

You can try deleting and reinstalling the app. If that does not work, please contact us.

How to track events from multiple stores?

You need to have the app installed and configured properly in each of the stores.

Contact us

For queries on any of the sections covered in this guide, you can contact us or start a conversation on our Slack channel.