Mixpanel Enhancements: Custom UTM Parameters Support
Send custom UTM parameters to Mixpanel.
Available Plans
- free
- growth
- enterprise
less than a minute
- Date: Oct 31, 2023
We have updated our Mixpanel integration to support sending custom UTM parameters to Mixpanel via track, page, and screen events.
RudderStack already supports sending the following keys in your event’s context.campaign object; it automatically maps them to the corresponding Mixpanel standard UTM parameters:
| RudderStack property | Mixpanel UTM parameter |
|---|---|
name | utm_campaign |
source | utm_source |
medium | utm_medium |
content | utm_content |
term | utm_term |
With this enhancement, you can also send any other contextual fields besides the ones mentioned above as custom UTM parameters to Mixpanel. RudderStack sends these fields in the format utm_{key}.
See our docs for more information on this feature.
