# Native Facebook Lead Ads Source


RudderStack now supports **Facebook Lead Ads** as a native source. When someone fills out an Instant Form on Facebook or Instagram, their lead data flows directly into RudderStack — no LeadsBridge, no Zapier, no middleware in your data path. Leads arrive as standard `identify` events, ready to route to your CRM, data warehouse, marketing automation, and 200+ other destinations.

This OAuth-based source replaces the deprecated webhook-based Facebook Lead Ads integration, bringing the connection fully in-house with enterprise-grade reliability, observability, and regional compliance.

See the [Facebook Lead Ads Source documentation]({{< ref "sources/event-streams/cloud-apps/facebook-lead-ads.md" >}}) for full details.

## Why a native Facebook Lead Ads source?

Until now, getting Facebook leads into your stack meant a compromise. Manual CSV downloads from Ads Manager are slow and let leads go cold. Third-party middleware like LeadsBridge or Zapier is faster, but it routes your lead PII — names, emails, phone numbers — through a system you don't control, which is a non-starter for teams with strict compliance requirements. Building your own integration is expensive and breaks every time Facebook's API changes.

Facebook's webhook design makes this genuinely hard to do well: the webhook only delivers a `lead_id` (not the lead itself), and Facebook requires acknowledgment within five seconds. RudderStack handles that two-step fetch internally — acknowledging the webhook immediately, then calling Facebook's API to retrieve the full lead. So the complexity stays on our side. The result is a direct, first-party connection from Facebook to your infrastructure, with the retry logic, observability, and security controls you'd expect from the rest of your RudderStack pipeline.

## Key features

- **Direct, first-party connection**: Leads flow from Facebook to your destinations without any third party touching your PII.
- **OAuth-based setup**: Authenticate with your Facebook business account and select a page — no manual webhook URL configuration.
- **Reusable accounts across sources**: Grant one OAuth account access to all your Facebook pages, then reuse it across multiple Facebook Lead Ads sources.
- **Standard `identify` events**: Each `leadgen` event arrives as a normal RudderStack `identify` event, enriched with page ID, form ID, and all custom form fields — ready for any of 200+ destinations.
- **Built-in deduplication**: Facebook's at-least-once delivery can resend the same lead, but RudderStack deduplicates on `messageId` so destinations never receive duplicates.
- **Regional compliance**: US and EU CRM applications ensure your lead data is processed in the appropriate region based on your workspace.

## Get started

1. In your [RudderStack dashboard](https://app.rudderstack.com/), click **Add Source** and select **Facebook Lead Ads**.
2. Name the source, then under **Account** click **Create account**, choose **OAuth**, and authorize RudderStack to access your Facebook business account.
3. Select the Facebook page you want to receive lead events from. Each source ingests events from one page.
4. Connect a destination to start routing leads from your Facebook Lead Ads campaign.

See the [Facebook Lead Ads Source documentation]({{< ref "sources/event-streams/cloud-apps/facebook-lead-ads.md" >}}) for detailed setup instructions and the full list of required OAuth permissions.

## Resources

See the following guides for detailed instructions on using this feature:

- [Facebook Lead Ads Source]({{< ref "sources/event-streams/cloud-apps/facebook-lead-ads.md" >}})
- [Setup and OAuth permissions]({{< ref "sources/event-streams/cloud-apps/facebook-lead-ads.md#setup" >}})
- [Event structure]({{< ref "sources/event-streams/cloud-apps/facebook-lead-ads.md#event-structure" >}})
- [Live Events]({{< ref "monitor/live-events.md" >}})

## Screenshots

**1. Search for the Facebook Lead Ads source**

{{< image src="images/releases/facebook-lead-ads/facebook-lead-ads-search.png" alt="Searching for the Facebook Lead Ads source in the RudderStack dashboard" >}}

**2. Name the source and select or create an account to connect**

{{< image src="images/releases/facebook-lead-ads/facebook-lead-ads-setup.png" alt="Naming the Facebook Lead Ads source and connecting an OAuth account in the RudderStack dashboard" >}}

**3. Select the business page you want to connect to**

{{< image src="images/releases/facebook-lead-ads/facebook-lead-ads-select-page.png" alt="Selecting the Facebook page the source will ingest lead events from" >}}