# Facebook Conversions Destination

Today, we launched [Facebook Conversions](https://www.rudderstack.com/docs/destinations/streaming-destinations/fb-conversions/) as a destination. Now you can send your server-side events from RudderStack to Facebook for your measurement, reporting, and optimization use-cases by leveraging the [Conversions API](https://developers.facebook.com/docs/marketing-api/conversions-api/). 

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RudderStack supports sending events to Facebook Conversions only in [cloud mode](https://www.rudderstack.com/docs/destinations/rudderstack-connection-modes/#cloud-mode).
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See our [Facebook Conversions]({{< ref "destinations/streaming-destinations/fb-conversions/_index.md" >}}) destination documentation to: 

- [Set up the destination](https://www.rudderstack.com/docs/destinations/streaming-destinations/fb-conversions/setup-guide/) in RudderStack.
- [Start sending your events](https://www.rudderstack.com/docs/destinations/streaming-destinations/fb-conversions/cloud-mode/) to Facebook in no time.