# Bing Ads Audience

Today we launched [Bing Ads Audience](https://help.ads.microsoft.com/apex/index/3/en/56921) as a Reverse ETL-compatible destination. 

You can now connect this destination to a [Reverse ETL source]({{< ref "sources/reverse-etl/" >}}) and create rich user segments by leveraging your customer data. Then, use these segments in Microsoft Advertising for search remarketing, customer retargeting, and various other use cases.

See our [Bing Ads Audience documentation]({{< ref "destinations/reverse-etl-destinations/bing-ads-audience/_index.md" >}}) to get started.