# Amazon Audience Destination

Today we launched [Amazon Audience](https://advertising.amazon.com/insights-and-planning/audiences) as a Reverse ETL-compatible destination. 

You can now connect this destination to a [Reverse ETL source]({{< ref "sources/reverse-etl/" >}}) and allow the advertisers to reach specific customer segments based on Amazon's first-party data.

See our [Amazon Audience documentation]({{< ref "destinations/reverse-etl-destinations/amazon-audience/_index.md" >}}) to get started.