# RudderStack Data Apps


RudderStack's **Data Apps** help data teams accelerate key projects like attribution, propensity scoring, and real-time personalization.

You can leverage the power of your Customer 360 without the need for complex SQL or Python coding and enable your data teams to deliver impactful results quickly.

## Use cases

| Use case | Description |
| :----| :-----|
| [Attribution]({{< ref "profiles/data-apps/attribution.md" >}}) | Deliver accurate, report-ready first and last-touch attribution data for paid campaigns, including RoAS. |
| [Propensity scores]({{< ref "profiles/data-apps/propensity.md" >}}) | Generate propensity scores using your own churn or conversion definitions, then automatically sync them to user profiles in business tools. |
| [Real-time personalization]({{< ref "profiles/data-apps/real-time-personalization.md" >}}) | Make your customer 360 available via API to drive real-time website and app personalization, enhancing user engagement, and conversion rates. |