Audiences and Activation Private Beta
Build audiences from your warehouse data by describing them in plain language, then send them to the destinations your team already uses.
2 minute read
Rudder Lookout is currently in Private Beta, where we work with early users and customers to test new capabilities and gather feedback before making it generally available.
Contact your Customer Success Manager if you are interested in enabling Lookout for your team.
Describe the people you want to reach, and the agent works out how to find them in your warehouse. It reads your tables, drafts a definition, and shows you what each rule keeps and what it drops — so you can see the audience take shape before you commit to it.
When the audience is right, send it to a destination. It stays in sync from there.
In this section
| Guide | Description |
|---|---|
| Build an Audience with the Agent | Describe an audience in chat and watch the agent turn it into a definition you can check. |
| Refine an Audience with AI Insights | Adjust a rule with the sliders and value pills that sit under it, each one anchored to real counts. |
| Activate an Audience | Send an audience to a destination and keep it in sync. |
What you need first
- A connected warehouse holding the customer data you want to segment
- A linked RudderStack workspace, which is where the destinations you activate to live
Audiences and activation are turned on per workspace while Lookout is in beta. If you don’t see Audiences and Activations in your sidebar and you’d like to try them, reach out to Customer Success or your account team.
